Verse.com has created an interactive video development platform that simplifies the interactive development process and provides a simple and standardized way to gather and analyze viewer topic and engagement activity information.
The companies were hand-selected by industry leaders to participate based on their potential to offer real solutions to challenges in today’s evolving market that many established media and entertainment companies face. SPROCKIT corporate partners include: Cox Media Group, Fox Networks Group, HCL Technologies, Hearst Television, Samsung NEXT, TEGNA Inc., Univision Communications Inc., and Verizon Digital Media Services.
Griffin Moores shares his insight as a digital producer for Colorado State University's College of Business into how Verse's interactive tools allow him to keep his viewers engaged and curious.
Curt Chandler and Lesley Salazar have a new take on the traditional news broadcast by using Verse to create a digital news format they call "digicast."
In an exclusive session that included talks by media and entertainment innovators Jeff Cuban and Mona Scott Young, Verse Publisher Dan Bigman presented an alternative vision for the future of online video — one that is active, not passive — at the 2017 convention of the National Association of Broadcasters.
"If you're already shooting video, this is a no-brainer. I think the way we've always done video is like a hammer and chisel and we're carving hieroglyphics, and this is an entire toolbox of different things. It unlocks so many possibilities."
“We pride ourselves on incredible storytelling and we’re always looking for the best tools to do that," says Michael Monroe, The Atlantic's VP of Marketing and head of their Re:Think brand storytelling studio. "The story is only as successful as the way people interact with it. Verse could offer a non-linear video player where people could sort of choose their own adventure as they went through. The player enables people to find out more about the characters in the films, the artifacts, access slideshows from various places, and overall, it enables a unique interactive experience.”
Company democratizes rich, immersive media experiences, reducing costs and development cycles for filmmakers, journalists and marketers.
"Rarely do interactive content experiences feel this intuitive and flow so naturally, which is thanks in part to the use of Verse, an interactive video platform,” said Pressboard’s Shawn Ragell. "After this series, I expect that we’ll start to see more top-tier publishers using their technology to push the limits of storytelling.”
"Fresh out of beta-testing as of July, the platform has already found clients in The Atlantic, The New Yorker, Outside, The Washington Post, The North Face, and even the National Park Service. Given Verse's astronomical engagement rates — 63 percent, on average, according to the company — it's no surprise that publishers and brands are taking notice."
"As if bringing the best of Choose Your Own Adventure books to a digital age, Verse-created videos let viewers navigate through, stopping and clicking on people, items and moments to learn more or shop, backtrack, take stories in different directions, or even ask interviewees questions, depending on the nature of the video. For brands, the value is huge."
Learn more about how The Australian Broadcasting Company used the Verse platform to create their visually stunning documentary 'Freedom Riders' in this interview with ABC Radio.
"It looks like a compelling, easy way for creators to make their videos much more immersive."