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How Jaguar used interactive video to launch the next British Invasion

by Team Verse

To help introduce Jaguar’s first SUV in the American market, Atlantic Re:think leveraged Verse to combine dozens of original content components into one seamless, interactive experience exploring Britain’s enduring impact on US cultural trends.

“The British Impact” centers around three short documentaries exploring Britain’s influence across music, design and food. Leveraging luminaries like radio host Gilles Peterson; design expert Debbie MIllman; and acclaimed chefs Mark Hix and Dan Kluger, viewers were taken on a digital road trip exploring cultural connections between the US and the UK. But with more than 60 people producing troves of content for the campaign, The Atlantic and Jaguar needed a better way to pull it all together.

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Through Verse, creative teams were able to build interactive connections between the three core documentaries and supporting content like articles, galleries and behind-the-scenes videos. The unique non-linear format gave viewers unparalleled control to explore all 39 pieces of content directly from clickable call-outs within the films, allowing users to maintain their independence without leaving the main videos behind.

We collected artifacts, objects, songs and people. We needed to incorporate the artifacts into the larger story, and Verse gave us the perfect way to do that.
Michael Monroe
Vice President of Marketing and Head of The Atlantic Re:Think

The results? Jaguar’s program over-indexed on all engagement benchmarks, including a nearly four-times increase in page views and a two-times increase in social actions. The campaign helped boost awareness of Jaguar among both existing and prospective buyers by at least 10 times, making Jaguar the fastest-growing auto brand in the US that year, and making the F-PACE fastest-selling model in history. 

The program also helped earn recognition for Re:think, securing them top honors from the Native Advertising Institute and becoming a centerpiece for their successful bid as Digiday’s Content Marketing Team of the Year.


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Verse makes it easy to create award-winning digital experiences without massive development teams. Our technology has powered incredible interactive experiences honored by organizations like the Emmys, Adweek, the Native Advertising Institute and the Webby Awards — which has recognized nine Verse projects across various award categories since 2016. 

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