Free the story with Verse

Transform your videos into immersive interactive experiences today.


Lift performance without weighing down production teams

by Team Verse

Working with a major brand partner and Nielsen, Verse proved how simple interactive elements can drive significant results.

Using source footage lifted from an existing linear program, creative teams leveraged Verse to add interactive decision points throughout the original video — allowing viewers to choose their own path through the next set of scenes. After launching this gamified version of the campaign, Nielsen measured how the act of inviting audiences to make meaningful choices could lead to profound increases across every brand metric.

To accomplish this, Nielsen assembled two groups of 200 viewers for an online panel. One group was shown the original linear video, while the other group was shown the interactive version. The audiences were asked a series of questions before and after watching to measure any changes in sentiment.

Case Studies

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Redefine performance
With Verse, it’s not just about better engaging and educating your audience. Interactive content allows creators to go beyond quartiles and completes and learn what really interests their viewers. Our modular authoring systems allow businesses to measure performance on every level of their campaign to see what choices truly resonate with customers.

Case Study

How Jaguar used interactive video to launch the next British Invasion

See how Verse puts award-winning digital experiences within reach.

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